Staj Line Development

The Ask…

Process

“Nara Smith meets The Row”

Mission Statement

Staj creates timeless, sustainable luxury rooted in heritage and inspired by nature, empowering individuals to live with elegance, purpose, and authenticity.

Target Market

Affluent Professionals
Fashion conscious people
High end shoppers who value functionality
30-55 years old
Income of $150,000 to $500,000 annually or more
Primarily woman, especially married women
Health and nature enthusiasts
Value tradition and sustainability

Collaborate and create a designer brand and cohesive collection that reflects its identity, mission, and values, including trend inspiration, colors, fabrics, examples of garments, sizes, and pricing for a defined target market.

Collaboration…

While studying abroad in Florence, Italy a city defined by its artistry and deep connection to heritage our four person team collaborated to bring STAJ to life from concept to presentation. Surrounded by timeless architecture, craftsmanship, and effortless Italian style, we drew inspiration from the world around us to shape a collection that embodied heritage, nature, and modern romanticism. We each brought unique strengths which contributed to developing a cohesive brand rooted in authenticity and elegance that ultimately resulted in a collection that reflected both our environment and our shared creative vision.