My Work
Staj Line Development
For this project, my group created a cohesive collection under a fantasy designer brand. We worked together to develop a clear brand identity, define our target market, and bring creative ideas to life through both a written paper and a visual presentation. The process included everything from researching trends and building a color story to choosing fabrics, picking line sketches, and setting prices. In the end, our goal was to present a collection that felt intentional, well-researched, and true to our brand’s vision.
Brand Exploration
For this project, my group and I developed a product forecast that tells a story through both poetic and scientific approaches. It began with a concept board introducing our brand and story, followed by a poetic board featuring abstract images and textures that capture the mood and inspiration behind our vision. Together, these elements set the creative tone for the collection and guide its overall direction.
Marlowe SS/26
In my brand exploration project, I focused on discovering what I want my personal brand and portfolio to represent. I experimented with color stories, fonts, and icons to find a visual style that truly reflects my aesthetic and creative direction, helping me define a cohesive identity that feels authentic to me and my work.
VCU X Frye Content
For the VCU x Frye collaboration, I applied and was one of 30 students selected to create content that highlighted the iconic Campus boot in authentic college settings. I styled and modeled the boots, capturing photos and video clips that reflected everyday student life and VCU’s creative spirit. I had my roommates shot some content of me and I edited the content myself, focusing on composition, lighting, and movement to bring out the product’s details. The final video and images showcased both my personal style and the brand’s timeless aesthetic.